High Noon

Copy: Kira Chick

Art: Nane Avedikian

High Noon sales dip in winter, so to get those numbers back up in the colder months, we’re positioning High Noon as the brand that brings you sunshine and summer all year round.

This one’s for you, die-hard winter haters.

Social Media: Stage a “sun heist” to prove we’re the brand that delivers summer and sunshine to customers even in the dead of winter.

After we stole the sun, we brought it to the coldest cities in the US. We installed heated High Noon bars to escape the cold and enjoy a crisp, summery High Noon.

A new pack that fights winter boredom with drinking games right on the can

OOH

Landing Page

You’re in too deep to turn back now.